Alida Welgemoed
Graphic Designer
Bringing brands to life through packaging design, brand identity, and product display solutions. With 14 years of experience, let's create something extraordinary together.
My approach
My ability to adapt and change the direction of any project shines in every range when launched. Commitment to excellence in every design project, from collaborating with cross-functional teams to managing tight deadlines, my focus is always on delivering impactful and effective visual solutions, that will show longevity in market trends.
My expertise
I create production-ready packaging for real products and design impactful in-store display units that enhance product presentation. Leading a project or a product design, from concept to print, ensuring seamless execution and exceptional results. Having the ability to change direction on a project as required, all form part of my years' experience in leading a team or a project to completion. I’m highly skilled at developing new brand names and identities for product ranges, as well as designing every element across the full range to ensure a cohesive look and feel. I also work with established brands—either modernizing them for today’s market or carefully evolving them while preserving their core identity and brand essence.
Packaging Design
I believe each product is unique and packaging is way to inform, enhance and elaborate products for the consumer market. Consumers are visual on products when purchasing and creating a great looking product is as important as its use.
Brand Identity
Brand identity, whether new or existing, is the basis of each product. Keeping up with trends but not alienating the product, is a fine line from making the product successful. My years of experience in this field has made me stand out. From creating new brand names with product look and feel to up-keeping and/or enhancing current brand names.
Product Display
Selling products in a store need to sell Pretty-Darn-Quick. Otherwise known as a PDQ. Creative and functional product display solutions are small cardboard boxes, usually the inner carton of products that help stores display small items effectively, so the products are not lost on the shelve. This in turn, enhance visibility and drive sales.
About me
I am an adventurous person with a huge zest in life. I believe challenges in life to be part of learning and adapting and that's what makes everything you do worth persevering for. I am a mother and family caregiver first and a Graphic Designer second. I fell in love with packaging design during my university years and have had a passion for seeing products come to life when designed properly.
Testimonials
Hear what my team have to say about working with me. Their input shows my success.
"Alida shows initiative and a genuine passion for her craft. "
Stefanie Olivier
Product QC, Compliance & Design Manager
See the full testimonial here below.
"She was someone we could reply on,..""
Gavin Godfrey
Merchandise Director
See the full testimonial here below.
"Her work combined strong creative instinct with a clear understanding of commercial requirements — an important balance in a high-volume, price-driven retail environment."
Martin Heneck
CEO, Melbro Group Holding (Pty) Ltd
See the full testimonial here below.
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